Overview
The Minor in Content Creation, offered by the Department of Advertising and Public Relations, consists of seven courses (21 credit hours) and is designed for students who are interested in building their creative development skills and learning the principles behind strategic social media and content marketing materials.
The Minor in Content Creation is open to all students. In addition to Klein College students, students majoring in marketing, management information systems (MIS), entrepreneurship and innovation, and other areas focused on digital content creation may be interested in the minor.
Campus Location: Main
Contact Information
Kathy Mueller, Department Chair
215-204-4262
kmueller@temple.edu
Lisa D. M. Smith, Office Manager
215-204-4268
lisa.smith0005@temple.edu
Advertising and Public Relations Department Office
Annenberg Hall, Room 300
Requirements
| Code | Title | Credit Hours |
|---|---|---|
| ADV 1102 | Introduction to Advertising | 3 |
| ADV 1103 | Digital Media and Advertising | 3 |
| ADV 1196 | Persuasive Writing | 3 |
| ADV 2005 | Social Media Marketing | 3 |
| ADV 2121 | Introduction to Copywriting | 3 |
| ADV 2151 | Introduction to Art Direction: Visual Communication | 3 |
| ADV 3022 | Copywriting for Print and Web | 3 |
| Total Credit Hours | 21 | |