Overview
The Minor in Digital Media Engagement, offered by the Department of Advertising and Public Relations, consists of seven courses (21 credit hours) and is designed for students to build digital marketing expertise along with a marketable skill set for today's increasingly digital media landscape. Students prepare to take the Google AdWords Certification Exam and the Google Analytics Individual Qualification Exam upon completion of these courses.
The Minor in Digital Media Engagement is open to all students. In addition to Klein College students, students majoring in business management, marketing, statistical science and data analytics, entrepreneurship and innovation, and other areas focused on digital marketing, analytics, and data analysis, may be interested in the minor.
Campus Location: Main
Contact Information
Kathy Mueller, Department Chair
215-204-4262
kmueller@temple.edu
Lisa D. M. Smith, Office Manager
215-204-4268
lisa.smith0005@temple.edu
Advertising and Public Relations Department Office
Annenberg Hall, Room 300
Requirements
| Code | Title | Credit Hours |
|---|---|---|
| ADV 1102 | Introduction to Advertising | 3 |
| ADV 1103 | Digital Media and Advertising | 3 |
| ADV 2002 | Search Engine Optimization | 3 |
| ADV 2005 | Social Media Marketing | 3 |
| ADV 2131 | Introduction to Media Planning | 3 |
| ADV 3004 | Klein Online Marketing Challenge | 3 |
| ADV 3031 | Digital Analytics and Reporting | 3 |
| Total Credit Hours | 21 | |